Price undisclosed
Firm site
Price undisclosed
NOW CFO's own site publishes no numeric rate.
The firm site publishes no CFO number.
NOW CFO: Flexible Accounting and Finance Solutions Built to ScaleCFO rankings / Firm profile
NOW CFO
Salt Lake City, UT · Founded 2005 · Last verified 2026-09-23
50
/ 100
Moderate evidence confidence
Mid-market businesses wanting flexible, no-long-term-contract matching to a CFO, Controller, or Staff Accountant from a national consultant network, without a long specialization requirement.
Bench / Marketplace ModelFounder-led / bootstrapped SMB
Firm details
- Website
- https://nowcfo.com/
- HQs
- Salt Lake City, UT
- Typical buyer
- Mid-market businesses that want a CFO, controller, or staff accountant from a national consultant network.
- Verticals
- Not disclosed
- Specialties
- CFO, controller, and staff-accountant matching. The firm states engagements have no long-term contract and no hidden fees.
Best fit
- Mid-market businesses that want flexible matching to a CFO, controller, or staff accountant.
- The firm's site states engagements have no long-term contract and no hidden fees.
- The firm reports a national network of 300+ professionals. A 2025 CenterOak release cites 500+.
- The firm takes work across industries and publishes no single-vertical gate.
Poor fit
- No excluded buyer appears in the reviewed pages. Matching covers a CFO, controller, or staff accountant, and the firm states no long-term contract.
Pricing
Published rates, firm estimates, and third-party estimates stay in separate rows.
- The commonly cited $150-$300/hour rate is a third-party estimate. NOW CFO's own site doesn't publish a number
Third-party estimate
Commonly cited hourly rate
$150-$300/hr
A third-party estimate of an hourly rate.
Third-party estimate, not a published rate. The reviewed evidence leaves the publisher unnamed.
Clients
| Client | Industry | What they did | Source |
|---|---|---|---|
| No named clients published | |||
Where NOW CFO ranks
Rank is page-relative. See the methodology.
Evidence notes
- Client-count and staff-count figures conflict between the firm's own site (300+ professionals, 15,000+ clients) and a 2025 acquirer's release (500+ professionals)
- A June 2025 majority recapitalization by CenterOak means current ownership and operating metrics need reconfirming
Main limitation: We have not verified numeric CFO pricing, or the qualifications and engagement history of the practitioner assigned to a client, from public evidence.